Unifying Product-led and Sales-Led GTMs

Bidirectional
Sync between CRM and ThriveStack.

Realtime sync between ThriveStack and CRMs enables intelligent account engagement based on real GTM, product, and revenue signals.

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Trusted by 500+ GTM Teams

Real-time Sync

Intelligent Rules

Automated Workflows

40%
Faster Activation

Sales steps in exactly when users get stuck.

25%
Churn Reduction

Identify engagement drops before they cancel.

100%
Data Visibility

Unified Product and Sales signals in one CRM.

Bidirectional Sync Workflows

Unifying Product-Led and Sales-Led motions in real-time

Product-Led Motion
ThriveStack → HubSpot
1

Activation Delay Detected
Product Intelligence identifies accounts stuck in onboarding

2

Sales-Assist Workflow
Auto-syncs to HubSpot and triggers CSM outreach

Sales-Led Motion
HubSpot → ThriveStack
1

Engagement Drop Detected
Product usage dips for Sales-owned accounts

2

Re-Engagement Workflow
Signals pushed to HubSpot trigger renewal alerts

Scenario 01

Product-Led and Sales-Assist

Automate the hand-off from product tracking to human outreach when activation stalls.

1

The PLG Wave

100 accounts and 150 users appear in the Full Journey CRM. Marketing, signup, and usage signals are unified.

Stats: 100 PLG Accounts | 150 Users
2

Connect HubSpot

Connect ThriveStack to HubSpot. HubSpot already has 75 Sales-led accounts—your traditional pipeline.

Connection: ThriveStack ↔ HubSpot
3

Smart Sync Rule

Configure a simple rule: Only sync accounts to HubSpot if they are delayed in Activation.

Rule: Activation Status == 'Delayed' → HubSpot
4

Syncing Signals

ThriveStack detects 60/100 accounts are stuck. These 60 accounts and their users are automatically pushed into HubSpot.

Syncing: Account details, Users, Growth Signals
5

Automated Outreach

Workflows automatically get triggered in HubSpot. High value? Assign CRM. Low value? Trigger automated nudge sequences.

Logic: HubSpot Workflow Builder Active
Scenario 02

Sales-Led and CSM Intelligence

Protect high-value accounts by monitoring product engagement for traditional sales-led deals.

1

HubSpot as Source

HubSpot is your source of truth with 75 Sales-led accounts, owners, deals, and stages.

Source: 75 Sales-Led Accounts
2

Sync HubSpot ➔ ThriveStack

Configure reverse sync to monitor all Sales-led accounts in ThriveStack for engagement tracking.

Sync: HubSpot ➔ ThriveStack
3

Intelligence Layer

ThriveStack monitors engagement. 15% drop detected: fewer active users and key features unused.

Monitoring Engagement Trends
4

Signals Pushed Back

Activity log in HubSpot updated for 'Hooli'. Product usage declined signal pushed back in real-time.

Alert: Product Usage Declined for Hooli
5

Re-engagement Workflows

HubSpot workflows trigger based on decline: CSM outreach, renewal risk alerts, and personalized tips.

Action: Prevent Churn Automatically
The Hybrid GTM Advantage

The Power of Hybrid GTM

Bridging product intelligence with sales context to create a unified growth engine.

Product Signals Drive Sales Actions
Usage behaviors trigger proactive assistance and conversion plays automatically.
Sales Context Enriches Product Intelligence
Pipeline stages flow back to ThriveStack, prioritizing product effort on high-value accounts.
Enabling CS: Right Touch at the Right Time
Eliminate blind spots. Every account receives the exact engagement needed to activate and expand.

Unified GTM,
Faster Revenue

Connect Product-Led and Sales-Led motions. Eliminate blind spots and accelerate growth with real-time bidirectional sync.

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Next Steps
Implementation Plan

Enable Bidirectional Sync

Connect HubSpot to ThriveStack in settings.

Define Sync Rules

Set "Delayed" and "Engagement Drop" logic.

Launch Auto-Workflows

Activate Assist and Re-engagement plays.

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