ThriveStack Customer Analytics is a customer  journey analytics platform designed to help Software product companies  to track and optimize acquisition, activation, retention, monetization,  and expansion. Unlike traditional product analytics  tools, ThriveStack provides insights into customer growth, not just feature usage.

Most analytics tools track in-app events  and feature usage, but they fail to connect the impact across  marketing, onboarding, and monetization. ThriveStack helps you:
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✔️  Understand why users  convert from free to paid
‍✔️  Track the entire  customer journey from acquisition to  retention
✔️  Know exactly why  users upgrade and replicate  success
✔️  Identify churn risks  before they happen and take action
✔️  Measure viral growth  & referrals to unlock organic  expansion 

Customer Analytics is essential for SaaS companies that need a full view of their customer journey to drive growth, retention, and monetization.
 
a. Growth Marketers → Measure marketing attribution & campaign effectiveness
b. Product Managers → Improve activation, engagement & virality
c. Revenue Teams → Optimize free-to-paid conversion
d. Founders& CEOs → Get a single source of truth for growth

No! ThriveStack is built for growth teams, not just developers and data scientists. We provide:
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🔹No-code integrations with your favorite SaaS tools
🔹Pre-built reports & dashboards for instant insights
🔹Automated insights so you don’t have to dig through data

ThriveStack tracks the entire customer  journey, including:

✅ Marketing Attribution → Which campaigns drive signups?
✅ Onboarding & Activation → Where do users drop off before engaging?
✅ Free-to-Paid Conversion → Why do some users upgrade while others  churn?
✅ Retention & Expansion → How do engaged users turn into long-term  customers?
✅ Virality & Referrals → Who is bringing in more users &  driving organic growth?

Yes! ThriveStack integrates with CRM, marketing, and product tools like:

🔹 HubSpot, Salesforce, Segment (planned) - for marketing & sales
🔹 With your product's Front-end and Backend systems - for product usage

We analyze user behavior before they  upgrade, including:  

a. What marketing channels influenced them to Signup
b. What features they engage with
c. How long it takes them to activate, upgrade
d. What actions correlate with higher conversion rates

This lets you identify bottlenecks and  optimize marketing campaigns, pricing, onboarding, and user flows.

Yes! Our free plan includes:

✅ Up to 10 Active users/month
‍✅ Basic customer journey tracking
‍✅ Key insights on free-to-paid conversion

Our  Competition is passing on the Storage and Compute costs by tracking MTUs. MAUs  is the true measure of engagement and growth. We prefer to tilt towards  helping your Product grow rather than nickel-and-dime you.
 
a. MTUs include all tracked users, even inactive ones.
b. MAUs only count users who actively interact with the product.
‍c. Billing by MTUs is nickel-and-diming you. MAUs are used for measuring real product adoption and retention.
‍e.g.  If 50,000 users have been tracked (but only 5,000 were active), the MTU is 50,000, MAUs is 5,000

No! Our free plan lets you start  tracking customers instantly—no credit card required.

Yes! We offer easy setup for you to get started. And are considering API support to import historical data from existing platforms (planned).

We offer live chat, help docs, and  onboarding support for all users. Enterprise plans include dedicated account managers and  priority support.

Setting up ThriveStack is fast and easy:
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1️⃣ Sign up for free (No credit card needed)
2️⃣ Connect your data sources
‍3️⃣ Get instant insights on your customer journey